Case Studies

3v3 Europe and our 3v3 national partners have been organizing tournaments, events, and consulting since 2004.
Creating the world's largest 3v3 pitch tournament in a country of 5 million.
3v3 Norway started with one local tournament in 2012 after convincing the Oslo area grassroots club Nittedal to be the host. It was an instant success and it grew national in only one year with 30+ grassroots club hosts all over the country. Now, more than 10 years later, 3v3 Norway has become the largest tournament of its kind in Europe and globally. In 2020, the Norwegian FA hired 3v3 Norway to run its massive grassroots project Santander 3 League.
3V3 UK
Changing the dynamics of the grassroots football market.
3v3 UK did its first test tournament already at the Umbro Cup 2008 in Manchester. More than 12 years on, it has established itself as the country's largest 3v3 pitch tournament provider. In the past there years 3v3 UK has organized events at Liverpool FC and Manchester City FC, and is consulting the English FA for their plans to introduce the small sided format in 2022.   
Supporting the German FA's rollout of 3v3 FUNino all over the country.
3v3 Germany works with the national and regional football federations to support their new 3v3 small sided program launched in 2020. All U6 to U8 age groups will play FUnino 3v3, which is a 4 goal version of the game developed by the youth football coach and legend Horst Wein.   
Taking inspiration from the USA and recreating the 3v3 tournament format.
USA is the biggest 3v3 football nation in the world... Not many coaches in Europe knows this perhaps. It was from the American that the founders of 3v3 Europe got the inspiration to create the 3v3 pitch tournament concept we use today. BazookaGoal entrepreneur, Anders Wennesland, came up with the idea in 2004 and launched the first ever 3v3 pitch national tournament called VG cup in Norway. The year after, the concept moved to Denmark were it was renamed 3v3 Jyske Ball which changed the entire landscape of Danish grassroots football. After a few years of 3v3 tournament initiatives in various countries, including UK, France, Greece and Poland, the project came full circle when 3v3 Norway was born in 2011. It quickly grew to become the largest event of its kind worldwide and helped convince the Norwegian FA to introduce official 3v3 match football for the younger age groups. In 2018, we launched 3v3 UK, and the year after, 3v3 Germany. In 2021, we will be represented in 9 countries and counting.       
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